In July 2022, researchers at UniSA received funding from the Australian Department of Industry, Innovation and Science (then known as the Department for Innovation and Skills) to investigate skills gaps for graduates entering the South Australian advertising and design sector. This report outlines the methodology for the five-month project, presents an analysis of findings and makes recommendations for future actions.

The project explores skills gaps using a mixed method approach to isolate desirable hard and soft skills, as well as skills gaps for graduates.