Working paper
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The Australian Ad Observatory: technical and data report
Mark Andrejevic, Julian Bagnara, Nicholas Carah, Robbie Fordyce, Lauren Hayden, Kelly Lewis, Christopher O’Neill, César Albarrán-Torres, Loup Cellard
Publisher
Digital platforms
Social media
Digital communications
Advertising
Australia
Description
The Australian Ad Observatory (‘Ad Observatory’) is a project of the Australian Research Council (ARC) Centre of Excellence for Automated Decision-Making and Society (ADM+S) that aims to improve the observability of targeted online advertising in Australia using novel data donation infrastructure and hybrid digital methods.
This report provides an overview of the Australian Ad Observatory project’s data, infrastructure, and software tools, and serves as a detailed technical companion to the background paper previously published (Burgess et al., 2022).
Publication Details
DOI:
10.60836/bzfz-fk08
Copyright:
The authors 2024
License type:
CC BY
Access Rights Type:
open
Series:
ADM+S Working Paper 9
Post date:
9 Apr 2024
