This report, based on polling of Australian teenagers, describes the rules young people want to govern the collection and use of their personal data by digital platforms, including social media, gaming networks and mobile applications. It explores their concerns related to current practices, including issues of consent, personalisation, geolocation and behavioural nudges. 

The report calls for the introduction of a data code for children and young people so that their data is only captured and processed in ways that are in their best interests. 

Key findings

• Digital platforms' use of young people’s personal data is seen as opaque; young people don’t feel informed about how their data is used and want digital platforms to be more transparent.
• Young people are strongly in favor of rules that limit how their data is collected and used by digital platforms, and this starts with ensuring data isn’t used without clear consent.
• Young people aren’t happy with their data being used to drive personalisation and the majority have had negative experiences of targeted advertising or content.