Securing Successful Partnerships is designed for arts managers charged with securing partnerships. It is also intended for business people, particularly those responsible for marketing, community relations, public affairs and human resources.

Managers of small-to-medium enterprises (SMEs) will see how they can grow their business and relate to their communities through arts partnerships and sponsorships.

We are including partnership advice for both arts and business in the one guide so that the similarities and differences of approach adopted by each sector can be compared. Each sector will also gain insights into the approaches of the other.