Novel online approaches to citizen engagement: Empowering citizens and facilitating civic participation through digital innovation in New Zealand and Australia
A multitude of government services, civil society initiatives and community engagement projects have
migrated online over the last 15 years. Online tools for engagement (‘civic technologies’ to use sectoral
parlance) have matured and multiplied to enable citizens to communicate with, and receive information
from, varying levels of government, with the ultimate aim of repositioning the power balance between the
individual and the institution. Many such digital tools are warmly welcomed by individuals and organisations
with the skills and expertise to understand their potential, to appreciate their scalability, and to embrace
their use. Such tools are designed and implemented with the intention of being ‘individual blind’ – there
should theoretically be no barriers to their use if designed with usability as a priority, and the fact that they
are online should enable universal access. There are, however, significant imbalances in the use of civic
technologies in the UK. Preliminary research carried out by mySociety evidences strong biases towards
older, affluent, white-British identifying males. These individuals are fundamentally those already
exhibiting high levels of personal and political efficacy, and whilst civic technology is for all, its
disproportionate use by one homogenous group within society has the potential to distort the government’s
perception of public needs and public attitudes.
