Most people readily accept there is a need to keep pace with change. Driven by digitalisation, convergence and the rapid increases in take-up and use of the Internet in Australia and internationally, changes in communications, ICT and the media pose challenges for the consumers, governments and service providers. One way to meet that challenge is though futures research. Futures research examines the possible social and economic consequences of change so as to anticipate and be responsive to the emerging environment. Futures research helps to push out the margins of current thinking by challenging old habits and well established assumptions.