It’s renowned as the world’s largest living thing. The Great Barrier Reef is also the biggest contributor to our national economy and our international brand.
Putting a price on it might seem impossible, given the reef’s irreplaceable beauty and biodiversity. Of course it’s invaluable on so many levels, but identifying its value can help an appreciation of its importance, and shape thinking and policy around its future.
In a world first, this new Deloitte Access Economics report, for the Great Barrier Reef Foundation (with support from National Australia Bank and the Great Barrier Reef Marine Park Authority) calculates the total economic, social and icon asset value of the Reef.
And the number is $56 billion. That’s a lot of reasons to think very carefully about the reef’s future.