Social marketing is increasingly being used in the health sector to achieve positive behaviour change. Pacific peoples are a key target audience for most social marketing efforts in New Zealand because of their poor health outcomes and differing conceptualisations of health. Despite this, there is insufficient evidence on the effectiveness and efficacy of social marketing...

City identity can be examined from a number of political, economic and cultural perspectives including the way it has been perceived by residents and outsiders. The paper approaches a perspective of place identity that takes into account modern practices of place marketing and branding rather than experiential self-identity.

The research involved examining indicators of sustainability from four case study subdivisions that were marketed as ‘green’, ‘eco’ or ‘sustainable’ or similar. It found a clear gap between the way the subdivision has been designed and the energy efficiency of the houses.

This paper examines the debate over the importance of foods high in fat, sugar and salt in childhood obesity. It also looks at policy approaches to junk food in a number of countries and consequent actions taken to control or prohibit the influence of advertising. In particular, the paper notes recent Australian government approaches to...

This discussion paper invites comment on the effectiveness of the Telemarketing Industry Standard in balancing community and industry expectations in relation to the making of telemarketing and research calls. The ACMA is reviewing the Telecommunications (Do Not Call Register) (Telemarketing and Research Calls) Industry Standard 2007 (the standard) and has released the Review of the...