Evidence for the impact of media-based social marketing campaigns related to child protection, parenting and child abuse prevention is examined in this paper. Social marketing campaigns are a common strategy for raising awareness about social problems such as child abuse and neglect. However, questions have been raised about the role social marketing campaigns could play...

This inquiry assessed the operation of the current wheat export marketing arrangements, including the costs and benefits, and now informs the Australian Government on the effectiveness of the arrangements. These key points were released with the Wheat Export Marketing Arrangements inquiry report on 28 October 2010. The transition to competition in the exporting of bulk...

A national fax marketing industry standard is intended to provide the community with greater certainty regarding the minimum level of behaviour they can expect from fax marketers. To develop a national industry standard, ACMA is seeking public comment on this discussion paper . The ACMA released an initial discussion paper Developing an industry standard for...

The real role of the internet in the meteoric rise of the Arctic Monkeys, Sandi Thom and Lily Allen to international prominence has been the subject of considerable debate in the music and media industries. Whether or not such success stories represent a change in the way popular music artists are raising their profile with...

This paper considers the potential application of social marketing principles to crime prevention. Social marketing has been a significant force in the public health field in Australia for more than two decades. It is a key component in the promotion of engagement in health protection behaviours, early detection programs and the promotion of individual health...