Today's arts administrator still needs aesthetic appreciation, enthusiasm, and committment to their art, but this needs to be combined with practical business sense and, increasingly, an understanding of marketing and the way in which effective marketing can enhance long-term success. Marketing provides the framework to increase product offerings and to promote arts and entertainment through...

Everybody has a story to tell about telemarketing, writes Josh Fear.

To explore community attitudes to telemarketing and to measure the impact of the Do Not Call Register since its introduction, The Australia Institute conducted an online survey of 1,000 Australians. The findings show that: ? Australians on average receive 8.5 unsolicited telemarketing calls per month. ? The average telemarketing call lasts for 1.45 minutes....

To explore community attitudes to telemarketing and to measure the impact of the Do Not Call Register since its introduction, The Australia Institute conducted an online survey of 1,000 Australians. The findings show that: • Australians on average receive 8.5 unsolicited telemarketing calls per month. • The average telemarketing call lasts for 1.45 minutes. •...

The Australian Competition and Consumer Commission today issued updated guidance for businesses and industry on the use of environmental claims in marketing. "The ACCC has produced Green marketing and the Trade Practices Act in response to the increasing use of green claims in advertising by businesses seeking to differentiate themselves and their products from their...