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Advertising

Alternative labels
Television advertising
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Broader terms
Marketing
Current term
Advertising
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Journal article

Applying Corporate Political Activity (CPA) analysis to Australian gambling industry submissions against regulation of television sports betting advertising

This article is the joint effort of a number of high-profile academics in gambling studies. It elaborates on a public health approach to gambling that accommodates an understanding of the political and economic context of a commercial, tax-paying gambling industry.
Report

Alcohol marketing during the 2018 Australian football grand finals


This analysis reveals that the AFL and NRL 2018 grand finals were highly saturated with alcohol advertising, the vast majority of which took place during children’s TV viewing hours.
Report

Effects of wagering marketing on vulnerable adults


This study examined the impact of approaches to wagering marketing, including inducements, on vulnerable adults. Findings from the study show that wagering advertisements and inducements increase betting expenditure.
Report

Leveling the platform: real transparency for paid messages on Facebook


In this rigorous and independent evaluation of Facebook’s new ad transparency plans, the authors of this report urge the company to improve its ad transparency tools to enable meaningful public scrutiny.
Report

Evidence on the nature and extent of alcohol promotion and the consequences for young people's alcohol consumption


Young people are more likely to start drinking alcohol earlier and at risky levels as a direct result of alcohol companies targeting them via advertising, this review by Curtin University has found.