Advertising
Alternative labels
Television advertising
Report
State of the newspaper industry in Australia, 2013
Introduction: The growth of the internet as a popular news and advertising medium has spawned a deep structural adjustment process in the Australian newspaper industry. The emergence and rapid growth of online competition in the advertising market has greatly eroded the traditional primacy of newspapers as an advertising medium. The magnitude of the threat of...
Report
Creative economy report card 2011
The Creative Economy report card of 2011 is a snapshot of Australian creative economy indicators. Creative industries are advertising and marketing; architecture and design; visual arts; film, TV and radio; music and performing arts; publishing; software and digital content.
Report
Marketing obesity? Junk food, advertising and kids
This paper examines the debate over the importance of foods high in fat, sugar and salt in childhood obesity. It also looks at policy approaches to junk food in a number of countries and consequent actions taken to control or prohibit the influence of advertising. In particular, the paper notes recent Australian government approaches to...
Conference paper
Advertising, sponsorship and influence on commercial radio: research on listener attitudes
This presentation covers research into listener attitudes toward advertising, sponsorship and commercial influence, in news and current affairs programs, on commercial radio. Commercial radio continues to be a significant part of our contemporary media environment, and is also a 'traditional' broadcast media that is subject to content regulation via industry codes of practice, program standards...
Conference paper
Consuming children: an analysis of Australian press coverage of the claims and counterclaims of advocacy and industry groups in relation to a proposed ban on 'junk food' advertising
Evidence of rising rates of overweight and obesity in Australia has generated considerable discussion about potential policy responses and solutions. In relation to childhood obesity, one suggestion that has been put forward is to ban or restrict junk food advertising to children. Debate about the merits of such a proposal was an enduring issue in...