Advertising
Alternative labels
Television advertising
Working paper
The Australian Ad Observatory: technical and data report
This report provides an overview of the Australian Ad Observatory project’s data, infrastructure, and software tools.
Report
AI and automated decision-making in news and media
Automated systems and processes are a common feature of the news and media environment. This report introduces four key examples: search, recommendation, automated content moderation and curation, and advertising technology (AdTech).
Report
Seeing green: prevalence of environmental claims on social media
This report aims to highlight the plethora of environmental claims that are made via social media advertising – a common avenue for consuming advertising of any form. The analysis highlights that regulation and guidance are needed to help achieve a shared understanding of common environmental claims that businesses are making.
Report
How do platforms handle electoral misinformation in paid-for advertising?
There are significant gaps in Australia’s regulatory framework when it comes to electoral misinformation and disinformation served through paid-for advertising. This research demonstrates issues with platform responses to electoral misinformation served through paid-for advertising and weaknesses in platform transparency reports to the Australian Code of Practice on Disinformation and Misinformation.
Briefing paper
Targeted advertising and profiling in the Privacy Act review: are we going far enough?
This paper reflects discussions around targeted online advertising held in a roundtable of 16 policy experts from a privacy, human rights and consumer law perspective. A number of recommendations for stronger regulation in this area, including requiring explicit opt-in for targeted advertising, are made.