Green claims are everywhere, even on social media. But how easy is it for consumers to tell the difference between a genuine environmental claim and a meaningless one? CPRC, in partnership with ADM+S, has analysed over 20,000 impressions of more than 8,000 Facebook ads with green claims.

This report:

• highlights the diversity of environmental claims that are made via social media advertising
• explores the sectors where environmental claims are most prevalent
• examines the frequency of generic environmental terms, specific colours and even emojis used in advertising.