Artificial intelligence needs both more robust governance and a new operating model to realise its full potential. AI is emerging as the defining technology of our age, with many industries already utilising AI in some form. And as humans and machines collaborate more closely, and innovations come out of the research lab and into the mainstream, AI offers transformational possibilities for consumers, businesses and society as a whole.

More than 60% of the 2,500 consumers and business decision makers in the US, who took part in a PwC survey on attitudes to AI, believe that it can help provide solutions for many of the most important issues facing modern society, ranging from clean energy to cancer and disease. At the heart of the opportunity for businesses is the ability to turn data into intellectual property (IP) – more than 70% of business leaders in our survey believe that AI will be the business advantage of the future. We’re currently analysing how AI could enhance the quality, personalisation and value of hundreds of different products and services across eight prominent sectors – we’ll be publishing the overall and sector-specific findings over the course of 2017.

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