Globally, the COVID-19 pandemic shows no signs of slowing and we continue to live and work amidst a backdrop of uncertainty. What is clear however is that there are significant opportunities for New Zealand despite the global turmoil, especially as a food producing nation in a world that has to eat.

New Zealand needs to accelerate a shift to a more productive, sustainable and resilient primary sector, based on selling high-quality, high-value products to global markets with sophisticated and discerning customers and buyers. Government and private sector leaders have never had a greater opportunity to take actions now to grow a stronger and more internationally competitive primary sector.

In this report the authors examine the opportunities for the New Zealand primary sector and how it can aid the country's recovery and future prosperity.  

Opportunities for the primary sector

1. Take this opportunity to digitise and innovate
2. Work with industry bodies and the Government on pressing needs
3. Build business resilience and de-risk supply chains
4. It’s time for local competitors to become global allies
5. Inspire a new generation of Kiwis to enter the industry