Central to social impact is a focus on outcomes, the change that occurs in a person or program participant resulting from an intervention. Many social impact frameworks, however, encourage measuring outcomes to remain at a surface level, leading many social purpose organisations to question the quality of the outcomes measurement they undertake. 

Based on my experience as an educator, funder and evaluator in the social impact field over the past two decades, there are at least five factors that contribute to this lack of going deeper in understanding outcomes.

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