This action plan has been developed by industry, Maori, research providers and government, to ensure the commercial horticulture sector meets its target of increasing grower returns and achieving $12 billion in revenue by 2035.

For the industry to achieve this target, as well as respond to climate change and maintain its social licence, it needs to have clear and agreed outcomes and goals, and associated actions and resources.

Innovation and commercialisation to deliver the transformation that will be needed takes time. A lot of the horticulture industry’s success today was first thought about at least a decade ago. That is why this Action Plan focuses on action and associated investment for the next decade, across five critical outcome areas:

1. Grow sustainably
2. Optimise value
3. Maori are strong in horticulture
4. Underpinned by science and knowledge
5. Nurture people