Journal article
The availability and promotion of low-alcohol beverages in licensed venues: an environmental audit on the Gold Coast, Australia
Ben Desbrow
Journal
Marketing
Alcohol
Gold Coast
Resources
Description
Low-alcohol beverages are becoming increasingly popular and more accepted in Australia. However, the extent to which these products are accessible in licensed venues remains unknown.
This study explored the availability, visibility, advertising and promotion of low-alcohol products at licensed venues, through an audit of licensed venues in four entertainment locations in the popular tourist destination of the Gold Coast, Queensland.
The researchers audited 32 venues, and found that low-alcohol drinks were available in approximately half the venues; however, the visibility and promotion of these products were poor.
They suggest there is capacity to improve access to and promote lower alcohol alternatives within licensed venues.
Publication Details
DOI:
10.17061/phrp3312306
Copyright:
The authors 2023
License type:
CC BY-NC-SA
Access Rights Type:
open
Volume:
33
Issue:
1
Pagination:
e3312306
Post date:
15 Mar 2023
