This article explores the networking of music streaming technologies and their convergence with social media. It argues that the use of music streaming services is blurring the boundaries between private and public listening and investigates the impact of this change on the listening practices of users.

The article uses qualitative interviews to explore how users of music streaming services perceive their musical listening has been altered. It finds that streaming services require careful management by their users, who report increased self-awareness in their listening practice. 

Key points

• Music streaming services transform music listening into a more public activity.
• Users are mindful of how their music consumption is viewed by others.
• Streaming platforms collect user data, creating a ‘data shadow’.
• The boundaries between private and public listening are blurred.
• Users negotiate privacy and social aspects of streaming differently.