Digital platformisation in the care sector
This essay investigates technological innovation and the rise of digital platformisation in the care sector, drawing on research that explores the features of digital care platforms and care management platforms for aged care.
The rise in digital platforms in the care sector has allowed for greater worker flexibility for caregivers, students and temporary visa holders who might be otherwise unable to enter the job market through traditional employment. This increased flexibility does come with reduced worker protections and labour regulations.
Digital platformisation has been reshaping the care sector and altering care provision in Australia, while increasingly competing with traditional service providers. The essay outlines two distinct types of digital platforms in operation:
- digital care platforms that connect consumers with independent care workers
- care management platforms that help providers improve operational efficiency and reduce administrative burden.
Key findings
- The popularity of gig-work models and the flexibility offered by digital care platforms have the potential to draw consumers and employees away from traditional service providers.
- On the other hand, the organisational integration of care management platforms can improve service quality and delivery while helping to better meet individual client needs.
- As the care sector undergoes a technological transformation, Anglicare and similar organisations are looking to innovative, future-focused workforce models, supported by the benefits of effective care management platforms, to reinforce their role as a trusted aged care provider.
