This overview is part of a five-part series on stigma and its impacts. It compares and contrasts three overarching categories of public stigma reduction approaches – educational, contact-based, and protest-based – outlining what each involves, examples of each in practice, key considerations, and lived experience perspectives on their strengths and limitations. The brief emphasises that meaningful stigma reduction requires ongoing work using multiple strategies rather than one-off activities and provides guidance to support organisations in selecting and implementing approaches aligned with their aims, resources and key messages.

The other resources in the series can be accessed via the webpage.