One way to understand the value of sporting 'superstars' is to examine the effect they have on match attendances and revenue. Arguably, the most famous sports star in Australia was Sir Donald Bradman, whose batting average has far exceeded that of any cricket players. Julian Blackham and Bruce Chapman examine the value of Bradman by estimating an empirical model of the effect of Bradman on cricket match attendances for Ashes Test matches in Australia. They find that he generated considerable additional revenue, though the range of the estimates is very large.