Effective frameworks for communication can bridge gaps between research, clinical practice, and policy. The gambling sector in Australia comprises a number of stakeholder groups with diverse interests, objectives, and professional skills and resources. The diversity of the sector can present challenges in developing communication strategies that are accessible, and adequately meet the needs of the audience. This report provides insight into ways in which these challenges may be addressed.
In 2013-14 the Australian Gambling Research Centre (AGRC) interviewed and surveyed government officials, service providers, researchers, and community and industry representatives involved in the gambling sector to identify their principal information and resource needs. The findings informed the development of the AGRC's research communication plan.
The key findings are:
- professionals often find it difficult to access important resources;
- summaries and key messages of longer documents are valued for their time efficiency;
- simple, cost-effective electronic dissemination methods increase accessibility; and
- active exchange of resources and knowledge between professionals is valued.
To maintain and improve the professionalism available across the field of gambling in Australia, organisations must ensure good accessibility to information and resources. Organisations may use the findings of this summary to inform practices around information and resource access, and communication practices that are suitable to their audiences.