Digital Australians examines the impact of the increasing use of digital media on attitudes and expectations about media content and regulation across different media platforms. The research was conducted for the Australian Communications and Media Authority (ACMA) by GfK Bluemoon and comprised thirteen focus groups held in metropolitan and regional areas across three states between 20 April and 11 May 2011.

The discussion groups were followed by an online survey of 1,250 Australians aged 18 years and over. Fieldwork for the online survey was conducted between 8 and 22 July 2011 and utilised the insights from the qualitative research. The findings of this community research will contribute to the ACMA’s understanding of what convergence of media and communications means for Australians, and the possible implications for regulation and provision of advice to consumers and citizens.