This major research project aims to go beyond predictable exhortations for business to 'clean up its act' and embrace sustainable development practices. Suzy Goldsmith and Danny Samson examined leading companies of all sizes across a range of industries to try to better understand the connection between sustainable development and long-term business success. They argue that companies should recognise that sustainable development is more than simply reacting to a single stimulus like managing compliance or protecting reputation. Rather, a stronger argument for sustainable development rests in companies pursuing a coherent set of high quality practices that are closely aligned with their specific business strategies.