There is increasing interest in men's involvement in child care due to declining popular support for the traditional sexual division of labour, greater 'gender equity', men's own increased interest in fathering, and corporations seeking to become 'employers of choice' for skilled employees. Michael Bittman, Sonia Hoffman and Denise Thompson review the advantages and disadvantages for men of managing the competing demands of work and family, noting that take-up rates for Australian men are low. The report includes two case studies of companies that have introduced family-friendly policies into the workplace.