This work explores how and where architecture is, can and might help to transform our cities, towns and regions. It explores the social, technological and economic shifts that the sector is exposed to; the policy context in which the sector is positioned; and it offers some thoughts on where fields of growth for the sector may lie. We explore some key drivers of change, look beyond current occupations in an attempt to define the underlying capabilities that are the sector’s strengths, and sketch out an integrated strategy for transforming architecture for the future. We want to better support growth in architectural services in the region, and foster transformation in the domestic market, with new pathways for the next generation of architects, digital designers, coders and entrepreneurs to shape where and how we live. In short, this work seeks to leave the reader with a better understanding of architecture’s potential; now, and in the future.