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The China tourism economy: reaching Australia’s potential

International relations International trade Tourism Australia China
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apo-nid132446.pdf 5.78 MB

This second edition of the report - prepared in collaboration with the Australia China Business Council (ACBC), continues our investigation of the broader economic linkages, explores the key trends within China’s continuing growth as a source market, and looks at the future improvements required for Australia to reach its economic potential within Chinese households.

This year’s report has made use of the following important sources of insight:

• A bespoke consumer survey of over 2,000 Chinese residents who have travelled to Australia in the last three years, from both Tier 1 and Tier 2 cities in China (cities with a GDP of over $US300 billion and $US69 billion respectively)

• A survey of just over 300 Chinese students currently studying in Australia who were born in China and hold Chinese citizenship

• Consultations with over twenty senior leaders from universities, government departments, major tourism operators and businesses exporting to China

• Extensive secondary research from Tourism Research Australia, the Australian Bureau of Statistics, the Department of Foreign Affairs and Trade, the Department of Education and Training, Euromonitor, Chinese Census data and press articles.

This report goes beyond the principal Chinese tourism opportunities and challenges in Australia to explore what lies ahead in non-tourism markets such as education, migration and the export of Australian products into China.

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