The growing use of the Internet is providing rural, regional and remote areas with new opportunities to communicate, purchase goods and services and make use of applications that can reduce transaction costs, generate revenue and/or provide access to new forms of entertainment. The development of more data-intensive applications is stimulating demand for higher-speed access and technologies that do not occupy the voice lines. This report provides insights into the adoption of broadband by agricultural producers and suppliers, and local councils. It analyses data from surveys undertaken of producers, suppliers and local government councils in Australia and suppliers in the USA. Examines adoption levels and identifies differences between Australia and the USA and sectors within Australia, as well as improving the overall level of information about broadband adoption at an industry level.