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Australians shop till they drop online

Australians may be the world's most avid online shoppers, bargain hunters and browsers according to the latest Digital Futures Report. Fifty-seven per cent of Australians search the internet for something to buy at least once a week and more than half buy something online every month.

Australians Won't Pay for Digital Info
Seven in ten Australians are unwilling to pay for news and information obtained from the internet. Most users rate the internet as important or very important as an information source, but there is a strong view that content should continue to be free. Young Australians are even less willing to pay for internet content, with more than three quarters of those aged under 24 saying they are not prepared to pay up. 

Australians Favour Internet Freedom - With Limits
Australians are overwhelmingly in favour of free speech and freedom to criticise their governments on the internet - but equally strongly of a view that children's content should be restricted. Notably, given the current debate on internet censorship, eighty-three per cent of Australians believe that children's internet content should have restrictions and that responsibility for this should be shared. 

This survey is a project of the ARC Centre of Excellence for Creative Industries and Innovation at the Institute for Social Research, Swinburne University of Technology.

This report provides an overview of the study, presenting a broad picture of the Internet in Australia, with comparisons to our earlier 2007 study, and to the international findings of our partners in the World Internet Project. At the end of each section we have added some further analysis, examining an aspect of the Australian data in more detail and providing some international context using results from the 2008 findings of our international research partners.

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