Report
Mobile premium services user survey 2010
Publisher
Information technology
Mobile telecommunications
Consumers
Australia
Description
While most people are satisfied with mobile premium services, many have a strong interest in being able to more easily limit how much they spend according to this survey.
Over two-thirds of parents think it is either very or extremely important to limit their child’s expenditure on mobile premium services.
The research reveals:
- A quarter of Australians used at least one mobile premium service, either for a one-off purchase or a subscription service, in the 12 months to April 2010
- Only one in ten users of mobile premium services indicated any level of dissatisfaction
- Almost two-thirds of respondents reported interest in having greater control over how much they spend on mobile premium services
- Parents are particularly interested in ways to manage their children’s expenditure
- 38 per cent of users received an unrequested premium SMS or MMS message in the last three months, and nearly a third of these had difficulty stopping the unwanted service.
The Mobile Premium Services User Survey 2010 report and Community Research Into Attitudes Towards Use of Mobile Payment in Australia report are available from the ACMA website.
Publication Details
Access Rights Type:
open
Post date:
29 Oct 2010
