International broadcasting is one of the principal means of presenting a country’s perspective, views and values to foreign publics and their leaders, and a fundamental component of a nation’s public diplomacy. This study surveyed the international broadcasting operations of ten major broadcasting nations the UK, US, France, Germany, Netherlands, China, Korea, Japan, Canada and Qatar (Al Jazeera) – to examine the relationship between public diplomacy and international broadcasting, identify major industry trends, and consider the implications for Australia.
- The international broadcasting industry has experienced a period of rapid expansion and transformation, with entrants like Al Jazeera securing strong footholds in regions of strategic significance.
- Technological developments are transforming international broadcasting, with serious ramifications for traditional media such as short-wave radio.
- The resilience of Australia’s international broadcasters has been severely tested by poorly coordinated and erratic support from government.