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Science and health misinformation in the digital age

How does it spread? Who is vulnerable? How do we fight it?
Misinformation Communication in science Information literacy Public health MVPs 2021

Misinformation on science, technology and public health poses serious challenges to society, a situation magnified by rapid advancement in communications technology and development of online social networks. As enabling as these developments have been for the sharing and dissemination of credible information, the same is true of misinformation — and there is no silver bullet to address it.

While the proliferation of misinformation and fake news appears low, there is little data that tracks its exposure and consumption. This report looks to answer three questions related to science communication and misinformation — How is misinformation spread? Who is most likely to fall prey to misinformation? How do we combat misinformation and its effects? — in part by highlighting case studies on climate change, vaccines and COVID-19.

Broadly speaking, there are three approaches to this problem: controlling its spread; correcting its effects through debunking (fact-checking) or persuasion; and pre-emptive interventions that allow the public to resist misinformation they encounter. With this in mind, five recommendations are presented:

  1. Track misinformation and debunk when needed;
  2. Promote accuracy-focused messaging;
  3. Invest in targeted persuasion focusing on downstream behaviours;
  4. Build relationships with trusted community leaders;
  5. Start early to create digital literacy and interest in science.

When taken in concert, these recommendations have the potential to mitigate the consequences of misinformation in science and public health.

Related Information

Science disinformation in a time of pandemic https://apo.org.au/node/306274

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