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|Government communications in 2023 and beyond||289.65 KB|
Reflecting on the success, or otherwise, of recent government communications campaigns around the response to the pandemic and the UK’s exit from the EU, this paper explores how government informing citizens about its activities in a way consistent with civil service values. As the paper warns, examples of factual inaccuracy or overly political framing in the way government communicates have raised questions about whether the right ethical safeguards are in place. A more trustworthy approach to communications would benefit public discourse and make it easier for the government to carefully rebut genuine mis- and disinformation.
The paper concludes that the government should take a more coherent approach to communicating, with a strong, smart, central Government Communication Service (GCS) function co-ordinating cross-government communication and taking responsibility for the content of GOV.UK.