Cost, status, service and sustainability, changing expectations around Australian funeral practice
PublisherConsumer choice Funeral Public advocacy Consumer behaviour Australia
|Cost, status, service and sustainability, changing expectations around Australian funeral practice||111.27 KB|
Costco now sells coffins in its Australian stores, along with dry goods, sports products, clothing and dairy. With funeral products on supermarket shelves, the Australian funeral industry is feeling the wind of change. A strong message from Costco’s coffins announcement earlier in 2016 is that a funeral could be less costly. There is also the implication that we could be doing more funerals ourselves. We could be quite hands on, drive to Docklands, and pick up the flat pack. We would be the agents who put it into use. In this article I explore a DIY scenario, and what its potential might mean for consumers and for funeral practice in today’s context. DIY home improvements, certainly. But funerals?
APO and the author 2016
Access Rights Type:
10 Aug 2016