In 2014, LGNZ commissioned Colmar Brunton to design and undertake a new research project that investigated views on the performance, reputation and leadership of the local government sector. The result was the New Zealand Local Government Survey. This the second Local Government Reputation Research surveyed 2,492 members of the public and 406 businesses to measure public and business attitudes to the local government sector, determine how interest and interaction has changed over time, and understand any triggers for this. 

The second survey has seen the overall public perception of local government remain stable.  It also showed both the public and businesses increasingly feel local government matters to the prosperity and wellbeing of New Zealand – more so than in 2014: 

• Importance of local government to New Zealand government increased from 69% to 78% for the public.
• Importance of local government to New Zealand government increased from 78% to 85% for businesses. 

Those surveyed cited sound financial decision making, strong leadership to develop strategies for prosperity and wellbeing, and listening to and acting upon the needs of communities as the areas of greatest priority for local government.