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Australian young people possess capabilities, knowledge and creativity to live healthy and happy lives. While most are doing well, a significant proportion of young people, report high levels of psychological distress brought about through everyday life and stressful events such as: managing life transitions; peer pressures and influences; bullying and cyberbullying; and discrimination. These experiences can, and do, negatively impact on the wellbeing, learning and life outcomes of young people. The project challenge was to explore the role of online campaigns to effect change to support young people’s mental health and wellbeing. Safe and Well Online developed and tested a program of four online, youth-centred social campaigns to promote young people’s safety and wellbeing.