Generative (artificial intelligence) AI models can be used across various business functions, from IT, human resources and operations, to finance, audit, legal and marketing. Applications could include drafting proposals, developing and testing code, and extracting and summarising complex information.

Depending on how you implement AI tools – your activities could expose intellectual property or trade secrets and open your organisation up to fraud risk. It’s important to make sure your organisation isn’t using AI in a way that contravenes applicable laws (including privacy laws), client agreements or professional standards.

This report looks at harnessing the power of generative AI, with a clear view of how it works, the potential benefits, and the potential pitfalls.