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The little book of green nudges 9.3 MB

Students around the world want the places in which they study to reflect their values. Increasingly, that means taking a firmer stand on environmental issues and the climate crisis.

Behavioural science shows that a simple 'nudge' towards everyday greener decisions is a powerful spur to environmental action for students and other campus community members. Techniques such as gentle persuasion, changing the framing of choices, resetting default options or harnessing social influence can all lead towards sustainable conduct and an eco-friendly campus.

Now is the perfect time for trying green nudges, as higher education institutions are redesigning systems and routines in the wake of the emergence of COVID-19. This is a timely moment when students and staff can be encouraged to consider new behaviours and higher education leaders can consider how to build back better.

The UN Environment Programme (UNEP) is now embracing 'nudging' as a strategy to help meet the Sustainable Development Goals (SDGs) and protect the global environment, with support from the Behavioural Insights Team.

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