This survey reveals the increasing reliance consumers have on digital technologies, products and services. This report refreshes CPRC research findings from 2018 – and also expands the research scope to cover recent developments in data technology, collection, sharing and use.

Key findings include:

• High use of, and reliance upon, data-driven products and services
• Most Australian consumers do not feel comfortable about how their personal information is handled
• Privacy Policies do not aid informed choices and do not provide consumers with genuine choice or control
• Australian consumers believe that government has an important responsibility to ensure that consumers are protected
• Urgent reforms to laws are required to protect consumers’ privacy and ensure their data is used safely and fairly