New Zealand has an international reputation for being an early adopter of new technology. To confirm that this was the case, we conducted our first New Zealand Mobile Electronic Device Use Survey in 2013. We updated this survey early this year, to keep abreast of the pace of change and to continue monitoring emerging trends.
In January and February 2014, we repeated our "Mobile Electronic Device Use Survey". This is a survey that looks at the ownership of or access to PCs, laptops/notebooks, tablets/iPads, Smartphones and other mobile phones for private use. It places a particular focus on identifying changes in use between devices.
A nationally representative sample of n=1,001 New Zealanders, 18 years of age or older, was interviewed for this survey by telephone.
When we compare the results with those of the same survey last year, there are 3 key trends:
- There is a growing trend towards people owning or having access to multiple mobile devices.
- More people are using Smartphones and tablets/iPads this year than they were last year.
- There is a growing trend towards people preferring Smartphones over other types of mobile devices.