Broadbanding Brunswick

High-speed broadband and household media ecologies: a report on household take-up and adoption of the National Broadband Network in a First Release Site

1 Mar 2013

New research from the University of Melbourne and Swinburne University has found that 82% of households in the NBN first release site of Brunswick, Victoria, think the NBN is a good idea.

The study, Broadbanding Brunswick: High-speed Broadband and Household Media Ecologies, examines the take-up, use and implications of high-speed broadband for some of its earliest adopters. It looks at how the adoption of high-speed broadband influences household consumption patterns and use of telecoms.

The survey of 282 Brunswick households found there had been a significant uptake of the NBN during the course of the research. In 2011, 20% of households were connected to the NBN and in 2012 that number had risen to 34%. Families, home owners, higher income earners and teleworkers were most likely to adopt the NBN.

Many NBN users reported paying less for their monthly internet bills, with 49% paying about the same. In many cases those paying more (37%) had elected to do so.

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