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Survey Report
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Exploring the media consumption and content preferences of diverse Australian audiences

A survey report with a focus on Asian Australian viewers, 2025–2026
Publisher
Media diversity Screen industry Media consumption Culturally and Linguistically Diverse (CALD) Multiculturalism Australia
Description

This report provides a snapshot of the screen media consumption practices, content preferences and diversity-related audience perceptions of Australian adults, with a particular focus on Asian Australian and CALD viewers. It addresses a key evidence gap: while Australian screen industry debates have increasingly focused on diversity, equity and inclusion, there remains limited updated audience data on how multicultural viewers actually access, interpret and evaluate screen content in a digital, multilingual and transnational media environment. 

The report findings show that CALD audiences are engaged, digitally active and culturally knowledgeable. To reach them, Australian screen institutions need to provide diverse stories across the platforms audiences actually use; treat multilingual and transnational viewing as mainstream rather than marginal; and move beyond celebratory multiculturalism towards deeper accounts of migration, intergenerational relationships, hybrid identities, cultural difference and belonging.

Publication Details
Access Rights Type:
open