In the digital age, what is 'television', what is 'radio'? Is there any continuing utility in describing the 'print media' as the 'print media', when its activities are increasingly online, the 'print' element is becoming increasingly peripheral1 and the more significant issues generally relate to 'content' elements (eg defamation, privacy) rather than the medium of print on paper? For the 60 years since the invention of the electronic computer, the ability to digitise both content and media has been looming as the most significant development in the history of human communication. As real convergence rapidly gathers pace, traditional classifications of products, services and industries in the tautological 'media and communications' sector become more and more confusing, irrelevant and misleading. This paper analyses the historical development of communication, the reasons why human communication in all its forms has now reached a watershed through the standardisation provided by digitisation, and proposes, as discussion starters, some possible regulatory and business responses aimed at significantly enhancing the social return from full convergence. It is argued that the standardisation provided by digitisation not only allows, but requires, the simplification and harmonisation of regulation across the industry. The analysis also allows for a fresh approach to business modelling and revenue identification. This paper is a work in progress designed to encourage debate about possible approaches to enhancing regulation and business modelling in a converged environment. Details of further resources are available at the end of the paper.