We are living in a converged world. We can at last put behind us the debate over whether convergence is about one device, multiple devices or multiple distribution channels. And thankfully television is not dead. However, while convergence offers flexibility and convenience, we may have in the process of getting to convergence reduced our ability to think creatively and innovate. As distribution of content has broadened to a wide variety of platforms, the ability to provide a richer and deeper experience may have been diminished. And while the economic pie may not have grown and content budgets have to be stretched across an ever wider or broader range of platforms, audiences for this content have diversified and multiplied. Today, I want to touch briefly on whether organisations have changed sufficiently to accommodate these platforms, in particular the television industry, and what are the consequences if any if they haven't or they don't. How well are our communications leaders adapting to this new environment? Can our content makers reach these new audiences and are the content budgets being stretched too far in order to accommodate more platforms? What role do advertisers play? And how do we compete with global organisations such as Google and Bebo. Is the key to success to think global act local? In what areas can and do we succeed? These are all really big questions and while I will try to attempt to answer some of them in the next half hour I hope what I do is to stimulate debate and discussion about the best ways to address them