This project aims to grasp the contemporary dynamics of cultural and creative activity in Australia. It represents a major innovation, bringing together population-level and comparative studies of local cultural and creative activity. The project aims to advance the integration of quantitative and qualitative research strategies, painting a complete national picture, while also exploring the factors that are producing local and regional creative hotspots.

The project will provide national cultural and policy benefits from placing the creative sector in front of policy-makers as a vital contributor to high growth, labour-intensive economic activity, in the context of the Australian economy in transition.