This report provides practical, real-world evidence that inclusion delivers measurable outcomes, in this case, demonstrating how accessible and inclusive practices drive engagement, participation and economic value. It shows that inclusion is not only a social good but also creates tangible returns.

This report reveals that many Australian brands are unknowingly losing customers not due to price or product issues, but because people don’t see themselves represented in advertising. Through strong evidence and market analysis, the report demonstrates that inclusive advertising significantly increases brand switching, recommendations, and purchase intent. The findings show that brands embracing inclusion are gaining a competitive edge, while those delaying action are quietly losing customers at key moments such as checkout and renewal.